Founded in 2008, Peekaboo Magazine quickly became a trusted resource for families across Northwest Arkansas—filled with local stories, expert advice, and community love.

After a pause in 2020, Peekaboo returned in August 2025—with a fresh look, bigger size, new energy, and the same mission: to connect, inform, and inspire families of all kinds across NWA!

Meet the New Peekaboo Family

Owners Jeff and Danielle Keller are proud to carry on the legacy, with Danielle stepping in as Editor-in-Chief.

The Kellers live in Bentonville with their two kids, Liam (12) and Ardelia (10), along with their sweet pups, Luna and Jack. As longtime fans (and Danielle, a former contributor!), they’re excited to lead Peekaboo into its next chapter with both heart and purpose.

The original heart of Peekaboo is still here

Original founder Kimberly Enderle returns as an advisor and columnist.

Even more special?

Kimberly’s daughter, Ava Enderle, is joining the team as a youth columnist, carrying the mission forward into a new generation.