Happy Tuesday, Peekaboo fam!
It’s 20th annual LPGA week in NWA! The Walmart NW Arkansas Championship Presented by P&G is here this weekend and Peekaboo has all the tee.
Here’s what we’ve got for you:
See how golfers are passing on the sport to the next generation
Inclusive opportunities for ALL to get on the green
A rundown of all the LPGA events for you and the family
...and more! Let's dive in.
— The Peekaboo Team
Today’s newsletter is sponsored by Walmart NW Arkansas Championship presented by P&G, coming to Pinnacle County Club this weekend with events running Monday, Sep 21, through Sunday, Sep 27.

Feature Story
Growing the Game at Futures Golf Academy

Photo Provided by Hannah Hellyer
For Hannah Hellyer, growing the game of golf means much more than teaching kids how to swing a club.
As a PGA Professional and the founder of Futures Golf Academy in Bella Vista, Hannah is creating a place where young players can discover golf, build confidence, make friends, and find a community on the course.
But Hannah’s work is about more than numbers or scorecards. Through scholarships, clinics, ambassador programs, and junior leagues, she’s working to make golf feel accessible and inviting to families throughout Northwest Arkansas.
In this month’s feature, we meet a woman who is helping shape the next generation of golfers. Hannah is showing young athletes that there’s a place for them in the game.
Her story is one of passion, perseverance, and the belief that sometimes the best way to change a sport is simply opening the door wider.

More From Peekaboo
Kids Confidence Club

Photo courtesy of Walmart NW Arkansas Championship Presented by P&G
The tournament’s kid center returns as a highly anticipated destination for children and parents alike during #NWAChampionship Week.
This year will feature a variety of elements to enhance the experience for families – including a covered golf viewing patio, a fully air-conditioned space, and healthy snacks.
You can also expect meaningful, confidence-building experiences for children, including activations from the First Tee – Northwest Arkansas, The Jones Center, Crystal Bridges Museum of American Art and the Scott Family Amazeum.
The Kids Confidence Club is free and open to the public Friday, Sept. 25 through Sunday, Sept. 27 from 9 a.m. to 5 p.m. daily.

Business Spotlight
Fassi’s Friends Junior Clinic

Photos courtesy of Fassi’s Friends
Fassi’s Friends is working to create inclusion for kids of ALL abilities and backgrounds to come together to learn and grow the game of golf.
Maria Fassi, former Razorback golfer, and current LPGA Tour Professional offers inclusive and adaptable clinics to youth with opportunities geared to allow any child to participate.
This week, kids of all ability levels are invited to jump in!
The Walmart NW Arkansas Championship presented by P&G is thrilled to partner with Fassi's Friends Junior Clinic as part of NWA Championship Week.
The clinic is on Tuesday, September 22 from 4:00 – 5:30 p.m. at Pinnacle Country Club in Rogers. It’s open to kids 5-15 years of age and will include self-guided activity stations led by First Tee instructors as well as a Q&A, demonstration + autographs with Maria Fassi.
Grab your free tickets here!
Placement sponsored by Fassi’s Friends

Family Friendly Events
A Peek At This Week (LPGA Edition)!

Photo courtesy of Walmart NW Arkansas Championship Presented by P&G
Fassi's Friends Junior Clinic — Tuesday, September 22 4:00 – 5:30 p.m. @ Pinnacle Country Club, Rogers | A junior golf clinic presented by Sanrio. Maria Fassi, former Razorback golfer, and current LPGA Tour Professional offers inclusive and adaptable clinics to youth with opportunities geared to allow any child to participate.
BITE Experience —11:00 a.m. – 5:00 p.m. daily | Pinnacle Country Club, Rogers | Enjoy a day of golf, food, music, and fun as this culinary experience returns in 2026. The festival brings together local restaurants, community partners, brand activations, local arts and music, and live golf viewing.
Pamper’s Family Tent — Friday, September 25-27 | Enjoy an air-conditioned, enclosed space for nursing mothers and families to take a break during the tournament, with complimentary Pampers diapers available.
Kids Confidence Club — Friday, September 25-27 | 9:00 a.m. – 5:00 p.m. @ Pinnacle Country Club, Rogers | A free kids' activity area presented by Walmart and P&G, running throughout the first round. Features hands-on activities, healthy snacks, free seating, and games. Free to all!
Yoga on the Green presented by Chobani — Saturday, September 26 | 8 a.m. @ Pinnacle Country Club, Rogers | Yoga on the Green returns at the #NWAChampionship for a morning of mindfulness and movement. The adult yoga class, available for all skill levels, will be led by local yoga instructor Angela Hardecke. Following the class, healthy snacks courtesy of Chobani will be offered for all participants to enjoy.
Junior Golf Zone — Sunday, September 27 @ Pinnacle Country Club | Sink some putts at the Junior Golf Zone presented by Dove. Head over to the 9th Hole Putting Green where kids can test their game with unique putting challenges. Finish the activities to snag a complimentary Dove gift.
Guided Bike Ride to the LPGA — Sunday, September 27 — 11:00 a.m. Starts at Natural State Beer Company in Rogers → Pinnacle Country Club | For you active families, join the #NWAChampionship, Mercy & Trailblazers for a community group ride to the tournament! Includes complimentary BITE Experience tickets for the first 150 registered riders.
* Indicates Sponsored Placement

Thanks for reading! All September, we’re celebrating Women in Medicine Month!
Be on the lookout for our September issue with some incredible women in healthcare spotlights, community events, and more local stories!


